Long-time community leader becomes first marshal selected through public nomination process A lifelong community builder with deep roots in southern Alberta will lead one of Lethbridge’s most anticipated summer traditions. Knud Petersen has been named the 2026 Whoop-Up Days Parade Marshal, marking the first time the honour has been awarded through a community nomination process. Petersen will officially kick off Whoop-Up Days by leading the parade through the streets of Lethbridge on August 18. A Lifetime of Community Impact Originally from Denmark, Petersen arrived in Canada in 1965 through an agricultural exchange program and settled in southern Alberta four years later. What followed was not only a successful career in…


